Graphic design is a tool for businesses to convey their messages by using colour, imagery, fonts, and shapes. It lets a designer showcase their creative mind and skill set. There are many different avenues of graphic design. Companies should understand the different areas of graphic design before choosing an expert.
Graphic Design 101: Different Types of Graphic Design
1 – Graphic Design for Visual Identity
Visual identity is the foundation of a brand. It’s the graphical representation of an organization’s brand in print and online. It gives a company, product, or person a unique look and feel that separates them from its competitors.
Visual identity includes both the logotype and other visuals that are used to represent an organization’s mission or values. It is usually a combination of a brand’s name, logo, and brand usage guidelines.
The visual identity should be consistent in the way it is used across all channels of the communications plan.
2 – Graphic Design for Marketing
Graphic design is one of the most important pieces of marketing collateral. As a communicator, a graphic designer creates marketing collateral to establish the value of a product or idea through sight, sound, and words.
The primary goal of graphic design in marketing is to engage customers by creating a cohesive experience that helps customers understand the value of a product or service.
Graphic design marketing collateral includes product packaging, brochures, flyers, logos, web design, ads, infographics, logo design, posters, business cards, print collateral, and more.
3 – Graphic Design in UI
Graphic design for user experience is any visual interface that is designed to engage the audience. This can be for web, mobile, wearable tech, apps, and more.
A graphic design for user experience is consistent, and it speaks the same visual language as other touchpoints for the organization. It helps to create an emotional connection with customers.
4 – Graphic Design in the Packaging Industry
Packaging is an important sales tool that helps to create an emotional connection with a consumer. Many companies use graphic design and packaging to influence their customers.
Packaging includes all the elements that the consumer buys, holds, and uses. This includes boxes, cans, and containers. The packaging should be able to convey the brand and the products in it.
5 – Graphic Design in Advertising
Advertising is a form of marketing communication that is usually paid for by a sponsor so that their message can be conveyed. The goal of advertising is to reach as many people as possible.
In advertising, a graphic designer must create a powerful message that evokes emotional responses or creates a call to action.
6 – Graphic Design in Editorial Design
Editorial design is a graphic design that is published in a book, magazine, or newspaper. This may include both editorial and commercial sections.
Editorial design is used to convey information to readers or inform their decisions. These designs should be cohesive in how they convey the content.
7 – Graphic Design in the Music Industry
The music industry is another big avenue of graphic design. A graphic designer creates the logo, album art, posters, and more for musicians.
The goal of a graphic designer in the music industry is to help musicians convey their message and to attract an audience.
Conclusion
Graphic design is not difficult. It’s just a matter of utilizing the right software and putting the right knowledge to work.
Many companies are looking for graphic design services that are affordable and effective. If a company is looking for a graphic design service, it’s important to understand the different areas of graphic design. This helps to ensure that the company receives a professional design that works for them.
If you are in need of help with your brand development, come to Nadda Studio. When a business runs smoothly and its systems work, you, the business owner, can put your feet up and enjoy the ride! We know how difficult it is to get there. Nadda Studio wants to make it easier for you! Contact us today and be one step closer to improving your brand!
