As important as it is to create the right logo and font pairing for your company’s brand, the right colour plays just as big of a role. In fact, you need to get the colours of your logo right. Otherwise, you will convey mixed or straight-up wrong messages that confuse your audience. And, as you know, a confused audience doesn’t buy!

So, how do you pick the right brand colours for your business? While the process can be a little complicated, here are three simple tips you can follow to pick the right colours:

1. Understand Your Brand Identity

If you have been confused about your brand’s colours in the past, chances are good that it is because you have been using colours that don’t pair well with your brand identity. A massive portion of your brand’s identity lies in the colours you use and the way you pair them. So, before you start thinking about what colours your logo should have, you must define and understand your brand identity.

So, take a pencil and paper (or coffee in your hand) and answer the following questions:

What industry do you belong to?

What is your company’s mission?

What is your company’s overall vision?

What is the personality of your brand?

What do you want your customers to think of your company?

What value do you offer?

After you have answered the above questions, it should be pretty clear what your brand identity is. And, in turn, it should be fairly easy for you to figure out the brand colours that best represent your company.

2. Use Colour Psychology to your Advantage

When we talk about differentiating from our competitors, we often talk about brand identity. However, you also need to consider colour psychology when choosing the right colours for your brand. Some colours are bound to make an impact on your audience, some colours will be associated with certain feelings, and some colours carry a certain message. So, before you pick the right colours, think about how your audience will perceive them.

For example, if you are working in the B2C space, you will find that consumers are more susceptible to colours like red and yellow. These colours, according to research, can indicate that the brand offers immediate gratification or that the brand will offer instant gratification. And, we all want this kind of gratification when we are making a purchase decision, right?

3. Remember to Test

You have gone through the process of defining and understanding your brand, and you have thought about colour psychology. Now, you are ready to start picking colours. But, before you do that, you need to remember to test.

Just because you like the colours you have picked, it doesn’t mean that your audience will like them too. So, you need to test and check whether your audience likes the colour combinations you are using. Do this by asking a few of your customers to respond to your colour choices. And most importantly, ask them why they like or dislike the colour combinations. This will help you figure out whether you are on the right track.

Conclusion

Designing a logo can be challenging, but designing the right logo with the right font is even tougher. However, as difficult as this process may seem, it is also a lot simpler when you know how to do it right. So, use these tips to get the right logo design and branding in place, and you are good to go.

Nadda Studio offers various products and services designed for creatives! If you are looking for brand design services in Ontario, work with us today!