There are a number of strategies that brands apply to immediately capture the interest of their target market. These high-impact strategies have been used by a number of popular brands, and you can also use them to create a strong image in the marketplace. However, how can you distinguish a good strategy from a bad one? If there’s one thing you need to be really careful about, it’s tarnishing your brand’s good reputation and image. To prevent that from happening, here are some of the most common visual branding mistakes you should avoid at all times.
1. Using Too Many Fonts
Incorporating several fonts into your logo is a common mistake that many companies make. It’s safe to say that there’s nothing wrong with mixing fonts. However, the problem occurs when you overdo it. Designers sometimes switch fonts to make their design look more creative, but it may not be necessary to use several fonts at once.
2. Inconsistent Branding Identity
A consistent brand identity is one of the most important things you can achieve when it comes to building a solid brand. People need to identify your brand by its logo and name. When they see your brand, they should instantly know what your company is all about and what to expect, given that you have a good reputation and people trust you.
Every time someone sees your logo, they should be able to connect it to your company. If your company has a website, then your logo is mainly what people see when they go to your site, even before getting to your content and services. Your logo is a great way to connect to people. To keep your logo consistent, you need to keep it the same. If you seek visual branding for your company, you need to make sure that you get the same colour, type size, and font for all of your marketing materials.
3. Inappropriate images
This is one of the most common mistakes made by brands. Making the choice of an inappropriate image to represent your brand is a total disaster. Not only is it a waste of your time, effort and money, but it also tarnishes your brand’s good reputation and image. To avoid this, it is crucial that you know your brand inside out. You have to be aware of the values, logo, and what it represents.
Remember that image is a retailer’s brand ambassador. It’s how consumers will judge you. So, to capture your target market’s interests and promote your products and services effectively, it is essential that you choose the very best image for your brand.
4. Missing The Marketing Mark
A successful brand needs to be marketed well. If you want to be successful, you need to know what your target market wants. You need to be able to understand their needs and wants in order to market to them effectively. If you wish to be successful, then you need to know your customers better than they know themselves.
5. Being Too Logo-Centric
Most consumers make the mistake of thinking that a logo is all you need to build a brand. They want to know what your company’s products and services are, and they want to know what you can do for them. They want to know how you can help them.
Another mistake people make is that they get caught up in their logo. They spend all their time and energy trying to create that one perfect logo, when in fact, a logo is only one small part of building a brand. There’s more to building a brand than meets the eye.
Conclusion
As you can see, visual branding isn’t really that easy to get right. It’s a process that requires your full attention, time, and effort. You need to be able to think outside of the box and be creative to come up with something that will not only impress people but will be able to separate you from your competitors.
Finding a marketing expert you can trust can be quite hard. Luckily, Nadda Adamjee of Nadda Studio is here to be your partner when it comes to building your brand and making it known to your target audience. Here at Nadda Studio, we make it our mission to help women entrepreneurs through brand development, social media content planning, and brand design for businesses. Contact Nadda today to get started!
